Typography in action

Someone sent me this video today, and I thought it would be nice to share with others who appreciate type. It is a poem by Taylor Mali put into an animation video by the student Ronnie Bruce.

This 2 minute 45 second video is titled " Typography " and is rather inspiring in the way it uses fonts. We hope you like it!


New fonts available as Web Fonts

Today we updated the Web Fonts service by adding both the Segoe Print and Segoe Script fonts to the service.

These popular handwriting script fonts from Microsoft can add a distinctive touch to headlines.

Segoe Print Regular & Segoe Print Bold

Segoe Script Regular & Segoe Script Bold

Web Fonts in the news: WOFF and the W3C

Recently the W3C announced that the WOFF (Web Open Font Format) was published as a submission. This is an important development in the evolution of Webfonts, as WOFF was conceived as a new interoperable web font format. The W3C has a a Web Fonts Working group that is focused on standardizing on WOFF for Webfonts.

One of the main benefits of WOFF is that it repackages a TrueType or OpenType desktop font with lossless file compression to reduce latency, and also allows for meta data to be included in the package.

The Web Fonts service from Ascender provides support for WOFF - it is automatically delivered to web browsers like Firefox 3.6+

As other web browsers add support for WOFF, we will update our Web Fonts service and subscribers to our service will get instant support without having to do a thing to stay current with web browsers as they evolve and improve.

Papyrus - the font featured in the Avatar movie

I saw an advertisement in the Sunday paper for the movie Avatar coming out later this week on DVD. It reminded me that the font Papyrus from Letraset is used in the movie for the subtitles.

Papyrus is one of those fonts whose popularity is enduring and seems to make many people happy and others quite critical of its overuse. What is it about Papyrus that makes it so popular? Is it because of its crusty, distressed letterforms? Its friendly appearance? Or its wide availability on Mac & Windows systems?

Web Fonts Made Easy

Since January the AscenderFonts.com team has been working hard to create a robust solution for web designers to enhance their sites with web fonts. You may have noticed our Web Fonts feature - it has been in beta mode for a few months now, and now we are ready to announce it to the world!

Web Fonts from Ascender is a fast, easy and reliable way to format your website using CSS @font-face. Web Fonts lets you use a real font to format text or headlines, and eliminates the hassles and expense of using Flash, JavaScript or image replacement techniques. Web Fonts lets you expand your typographic palette beyond 'web safe' fonts like Helvetica, Arial, Verdana, Georgia and Times New Roman!

We built our Web Fonts system as cloud-based subscription service - this makes it quick and easy to implement the fonts you select, and hassle-free to maintain even when new versions of web browsers are introduced. We do all the heavy lifting for you!

Best of all, we have priced our Web Fonts service to be affordable for all sizes of web sites. And if you have a really large website, we have a self-hosting option available.

As you can imagine, we have thousands of fonts on AscenderFonts.com, but most were designed for printing and not for use on the web. As we launch this new service we have over 200 fonts ready today and are busy working with our type designer and font foundry partners to release many more fonts. So stay tuned... You can explore our Web Fonts Catalog to see the options available today.

There is a free 30 day trial available, so give it a try and let us know what you think!

Century Gothic in the news!

A story that surfaced recently featured the Century Gothic font family and how it can uses less ink/toner when printing and can thus save money compared to other fonts like Arial , Times New Roman , or even Calibri .

One thing to note: Century Gothic is slightly wider than these other fonts. Thus you'll need to reduce the point size in order to achieve the savings found in the original printer.com study. For example, they used Century Gothic at 10 point compared to Arial at 11 point.

Read the story here at CNET

"Designer's Toolbox" Articles

Ascender's Type Director, Steve Matteson, has authored a series of articles exploring various aspects of type and typography. The "Designer's Toolbox" articles explore a topics ranging from OpenType features and Sans Serif fonts to the many uses of the wonderful Ampersand.

We hope you find these articles inspiring! View Designer's Toolbox