Cartier Book Medium

$65.00

     
    Cartier Book Medium
    The beginning of Canada's centenary year, January 1, 1967, is generally given as the date for the introduction of that country's first important typeface. This isn't close to the correct date.While CG Cartier®, drawn by the Canadian designer Carl Dair, was first shown to the public in January of 1967, this was more an idea for a typeface than a typeface itself. Even when a font was eventually produced in the fall of the same year, it was still not a finished design.

    The downfall of CG Cartier is that it is lettering and not a typeface. Lettering and calligraphy allow for individuality in character shapes. In a text typeface, however, each letter must carry the information necessary to easily identify it as belonging to that font. The most difficult task in typeface design is producing an anonymous letter that still possesses verve. The individuality Dair gave CG Cartier precludes it from being a successful text typeface.

    The story of how Carl Dair's design idea became a typeface design begins when another Canadian lettering artist and type designer, Rod McDonald, moved to Toronto. "I went to work for Mono Lino, the company who had exclusive Canadian rights to CG Cartier. I was, of course, seduced by the design and tried to use it often - but just couldn't make it work as a proper text face."

    From time to time, McDonald would experiment with CG Cartier, trying to transform it from lettering to a typeface, never reaching a successful conclusion. Then in the early 1990s something happened. "I felt that my career had plateaued. I was doing a lot of word-marks, but yearned to do more. I looked at CG Cartier again. In 1997, at the ATypI Congress in Reading, England, I approached Allan Haley with the idea of making a digital typeface family based on Dair's work. His encouragement sealed the deal."

    The project soon became McDonald's passion. "I was intimately familiar with the design, and, thanks to Massey College of the University of Toronto, was able to spend lots of time with Dair's original sketches and more finished renderings. I began to understand what Dair was trying to accomplish. My goal was to become the drawing office the CG Cartier never had. I wanted to complete Dair's work and distill his idea into a typeface design."

    When asked, what is the most significant difference between his design and the original CG Cartier, McDonald's answer was simple, direct and telling of what it takes to make a successful text typeface family. "Dair's accomplishment was the design. I tried to make it a working typeface. I spent the first year doing that: cleaning up the inconsistencies, removing the quirks; basically regularizing the design. The next year was spent putting energy back into the typeface; giving it back the life Dair gave it. The second year was the hardest."

    McDonald's completed work, Cartier Book, is a typeface family of four roman weights, an italic complement to the Regular weight, small caps -- and a feat of remarkable design. It successfully melds qualities that make a typeface distinctive with those that insure lasting value. Few designs are as elegantly functional and stunningly attractive.

    Keywords: Cartier Book Medium, Pro

    SKU: 16780965

    Product ID: 29602

    Cartier Book Medium Font Information

    Version:1.000;PS 001.000;hotconv 1.0.38
    Family Name:Cartier Book Pro
    Weight:500
    Glyphs:399
    Fixed Pitch:No
    Symbol Encoded:No
    Embedded Bitmaps:No
    Creation Date:3/9/2006
    Modified Date:3/9/2006
    Unicode Ranges:Basic Latin
    Latin-1 Supplement
    Latin Extended-A
    Latin Extended-B
    Spacing Modifier Letters
    Greek and Coptic
    Latin Extended Additional
    General Punctuation
    Currency Symbols
    Letterlike Symbols
    Number Forms
    Mathematical Operators
    Geometric Shapes
    Private Use Area
    Alphabetic Presentation Forms
    Code Pages:1252 Latin 1
    1250 Latin 2: Eastern Europe
    1253 Greek
    1254 Turkish
    1257 Windows Baltic
    1258 Vietnamese
    Mac Roman Macintosh Character Set (US Roman)
    855 IBM Cyrillic; primarily Russian
    775 MS-DOS Baltic
    737 Greek; former 437 G
    437 US