ITC Ludwig has an edge. It's nervous, tense - maybe even a little scary. Drawn by Italian designer Giuseppe Errico, ITC Ludwig refuses to be confined to a traditional baseline. Its twisted lowercase "g" and an "e" that could double as an upside-down "a" both add to the design's spooky personality. As a young man, Errico studied to be a fine artist. He became a graphic designer only after a “long reflection period,” he says. His early training is evident in many of ITC Ludwig's suggestive qualities. There is far more to this face than cranking up the “distort” knob in Fontographer. Reflection and personal expression are at its core.

Keywords: ITC Ludwig Regular

SKU: 15163378

Product ID: 25948