Loft Mammoth Italic

$54.00

 
Loft Mammoth Italic
Part of Loft Complete Family Pack (14 fonts)
Loft is a 21st century type design solution inspired by 19th century fonts. It is structured and modular, yet its solid character shapes hark back to a time when type could be held in your hand. According to Paris-based designer Julien Janiszewski, his ambition for Loft was to create a type family "based on a strict hierarchy. I wanted to provide graphic designers with a font suite that would enable them to create systematic solutions." For the design itself, Janiszewski was inspired by wooden type developed during the late 1800s. He was also influenced by the signage reading 'DÉFENSE D'AFFICHER' ('Post No Bills') that is often found in France.

Loft is a large family of seven weights, each with an italic partner. Strikingly, counter widths for all the weights remain the same. As weights increase from Hairline to Mammoth, the characters extend by building stroke thickness outside the counter.

More structural interest comes from the way Janiszewski has handled the stroke terminations. In characters like the e, s, and c, they are cut on the same horizontal plane, while the termination of the vertical strokes and the over-dots of the i and j have been clipped at an angle.

Loft is space-efficient in lighter weights while making an increasingly stronger statement as the designs become heavier. Taken as a whole, the Loft typeface family is distinctive, versatile, and always intriguing.

Keywords: Loft Mammoth Italic, Squared, Square Sans

SKU: 15167784

Product ID: 26784

Loft Mammoth Italic Font Information

Version:1.000
Family Name:Loft
Weight:900
Glyphs:253
Fixed Pitch:No
Symbol Encoded:No
Embedded Bitmaps:No
Creation Date:2/28/2007
Modified Date:3/5/2007
Unicode Ranges:Basic Latin
Latin-1 Supplement
Code Pages:1252 Latin 1
Mac Roman Macintosh Character Set (US Roman)
Hinting:0+ Hinted and Smoothed