Released by Monotype in 1980, Nimrod Small Ads™ Family was designed to take advantage of contemporary newspaper technology. After extensive research into the needs of the newspaper industry, British designer Robin Nicholas came up with his hardy and highly legible solution. Nimrod Small Ads Family retains characteristics of classic Ionic newspaper types, but tones down the details in favor of a more neutral design. Nimrod's carefully-shaped letterforms make dense amounts of text easier to read. The sturdy typeface holds up to the wear-and-tear of modern newspaper production and high-speed printing. Nimrod Small Ads Family has been employed by a number of newspapers and other text-heavy publications, including London's 'Guardian' near the end of the twentieth century and the 1990 edition of the 'Concise Oxford English Dictionary'. Although text legibility was Nimrod's original claim to fame, the typeface has an appealing character when used for display work. Character Set: Latin-1

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