"The Trade Gothic font family is typical of the nineteenth century grotesques and similar in many ways to the News Gothic font family. Trade Gothic has a large x-height and fairly narrow proportions, making it ideal for setting headlines in newspapers. Trade Gothic is also suitable for newspapers, advertisements, headlines, flyers, datasheets and catalogues. Trade Gothic is a trademark of Linotype GmbH registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions.