Benton Sans Fonts

The Benton Sans font, a reworked version of News Gothic, is a realist sans-serif typeface family begun by Tobias Frere-Jones in 1995, and expanded by Cyrus Highsmith of Font Bureau in 2002-2003. In 2008, Font Bureau announced the expansion of the Benton Sans font to an extended family that has 128 fonts in 8 weights, and 4 widths for all weights, with complementary italic and small caps.

Benton Sans Fonts

Benton Sans Packages

In 1903 faced with the welter of sans offered by ATF, Morris Fuller Benton created News Gothic, a 20th century standard. In 1995 Tobias Frere-Jones studied drawings of Morris Fuller Benton's 1908 typeface News Gothic at the Smithsonian Institution and began a redesign retail version of the font. Cyrus Highsmith, of Font Bureau reviewed News Gothic and it was harmonized and given the new name called Benton Sans. The new font was expanded into added additional widths, weights, and italics to the typeface family. The Benton Sans font extra weight and widths also served as optically-corrected replacements for Franklin Gothic, Alternate Gothic, Lightline Gothic.

The Benton Sans font, a far reaching new font family, with matched weights, widths and performance is far more superior to the original.

Benton Sans font family originally consists of 26 fonts in 8 weights, and 4 widths for all but Extra Light and Thin families, which only include the widest width. In 2008-12-18, The Font Bureau Inc. announced the expansion of the font family. The expanded family has 128 fonts in 8 weights, and 4 widths for all weights, with complementary italic and small caps.

When working for retail version of the font, the family was harmonized and given the new name called Benton Sans. In 2002-2003, Cyrus Highsmith Like News Gothic, Benton Sans follows the neo-grotesque model. Distinct characters are the two-story lowercase a, the two-story lowercase g, and a blunt terminus at the apex of the lowercase t. The tail of the uppercase Q is distinct for being located completely outside the bowl.

The Benton Sans font character set is compact, and descenders are shallow. The typeface differs from other realist sans-serifs in its organic shapes and subtle transitions of stroke width, all contributing to a less severe, humanist tone of voice. Benton Sans has a wider, less compact character set than News Gothic. The typeface includes text figures (old style figures) providing a refinement not available in News Gothic.

The Benton Sans typeface began as a proprietary type, initially titled MSL Gothic, for Martha Stewart Living magazine and the website for Martha Stewart Living Omnimedia.