Trade Gothic Fonts

The Trade Gothic font family is a san serif that was first developed by Jackson Burke in 1948. The Trade Gothic font is often seen in multimedia, advertising and is excellent for setting headlines in newspapers, spreadsheets and catalogs.

Trade Gothic Fonts

Trade Gothic Fonts Packages

Trade Gothic Complete Font Family Pack
Trade Gothic Pro Font Family
Trade Gothic Com Font Family Pack

The Trade Gothic font family, which was initially designed by Jackson Burke (1908-1975) in 1948, portrays classical characteristic of the nineteenth century grotesque fonts and in many ways comparable to the News Gothic (link) typeface.  

Burke, as Director of Type Development at Mergenthaler-Linotype USA from 1949 to 1963,  continued to form different style and weight combinations for the Trade Gothic font until 1960. The Trade Gothic font does not exhibit a collective design as other sans serif families (i.e. – Frutiger, Helvetica, Futura, Univers, ITC Avant Garde (link), Akzidenz Grotesk (link) or Avenir (link)), but this difference is common amongst hand crafted typefaces.  

Burke oversaw the production of the fonts in the vast majority of American newspapers for nearly half a century, making the Trade Gothic font ideal for headlines in newspapers with its large x-height and moderately narrow proportions.

The Trade Gothic font is often seen in conjunction with Antiqua (link) and roman text fonts (link to Times New Roman) for use in advertising and other forms of multimedia. Trade Gothic is not only suitable for headlines in newspapers, but is also appropriate for spreadsheets, catalogs, flyers, brochures and various advertisements.

Trade Gothic is a trademark of Linotype GmbH registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions.